All it took was a simple shift: delivering vital anti-misinformation content directly on WhatsApp.
Size
>50,000
Industry
NGO
Location
Sub-Saharan Africa
Core impact
Reduced misinformation sharing
Lives impacted
10,000+
88% sustained impact 90 days later
33% decreased misinformation sharing
The story
The client
With thousands of global professionals and millions of impacted lives annually, the World Health Organization is one of the largest and most recognized NGOs on the planet, and has many challenges and opportunities that come with.
The challenge
As misinformation reached epidemic-stage levels, WHO needed a way to create real behavior change for hard-to-reach populations. Particularly in Sub-Saharan Africa, there were widespread misinformation epidemics. Even worse, it was tough to reach many of these populations due to limited phone and internet access.
The solution and implementation
Thankfully, the WHO found Arist just in time, and was able to deliver digital vaccines - or a series of actionable steps on evaluating misinformation - all entirely via WhatsApp. The WHO deployed to thousands of residents throughout Sub-Saharan Africa in just a few weeks and was even able to run a comprehensive study measuring just how impactful their work was.
The Impact
For residents
Residents in Sub-Saharan Africa with misinformation epidemics were far more well equipped and knowledgeable against misinformation used against them. Residents saw 93% completion rates for the courses and 88% of the impact persisted 3 months after.
For the WHO team
The WHO team, by deploying all entirely via WhatsApp, was able to reach tens of thousands they previously could not and saved over 10,000 hours in the process.
For the world
Most impressively, the team estimated a 33% decrease in misinformation sharing across tens of thousands of people, showing an immediate and lasting impact on making the world a far safer and more prepared place.
33%
decrease in misinformation sharing
88%
measured sustained impact after 3 months
93%
course completion rates
“
In today's world, it’s rare to find a partner such as Arist — one that offers an outstanding and effective product, but more importantly one who truly cares about their customers.
Brent Bernier
AVP of Talent, MAPFRE
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