outPerform Podcast Episode 1: Running Your Own Race

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"What does it take to go from dead last to world-class?"


Welcome to the very first episode of the outPerform podcast! Join us as we uncover the secrets of extraordinary individuals.


In this debut episode of the outPerform podcast, Arist Co-founder and host Ryan Laverty sits down with Craig Masback, a man whose story spans elite athletics, business innovation, and personal transformation. Best known for being among the first to conquer the elusive four-minute mile, Craig shares a candid, inspiring journey that proves success is about far more than talent.


What makes this conversation truly compelling?


Craig recounts his humble start—from being "the skinny kid" who finished last in his first collegiate cross-country race to becoming one of the world’s fastest milers. But the story doesn’t end on the track. Craig reveals how discipline, relentless self-improvement, and curiosity carried him through transitions from athletics to journalism, television, and eventually leading USA Track and Field as CEO, where he tripled revenues and revolutionized athlete-first initiatives.

Key Takeaways and Timestamps You Don’t Want to Miss:

  • How to transform setbacks into comebacks: Craig’s personal “Rome epiphany” sparked a fire to break four minutes—a lesson on internal motivation.

  • Secrets of elite performance: The balance between genetics, discipline, and mental toughness that separates the best from the rest.

  • Life beyond the track: Insights on transitioning careers, mastering new skills, and seeking mentors to guide every stage of success.


⏱️ [00:01] - Introduction to the outPerform Podcast

⏱️ [01:14] - From Last Place to Breaking the Four-Minute Mile

⏱️ [08:21] - Talent vs. Drive: What Makes a Great Athlete?

⏱️ [15:50] - The Rome Epiphany: Finding Purpose in Running

⏱️ [24:54] - Transforming USA Track and Field

⏱️ [35:48] - The Global Future of Track and Field

⏱️ [44:54] - Success Beyond the Finish Line


Craig’s experiences—alongside thought-provoking reflections on the future of track and field and athlete support—will leave you inspired to tackle challenges, embrace growth, and strive for your own version of greatness.



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Build skills and shift behavior at scale, one message at a time.

(617) 468-7900

support@arist.co

2261 Market Street #4320
San Francisco, CA 94114

Subscribe to Arist Bites:

Built and designed by Arist team members across the United States.


Copyright 2024, All Rights Reserved.

Build skills and shift behavior at scale, one message at a time.

(617) 468-7900

support@arist.co

2261 Market Street #4320
San Francisco, CA 94114

Subscribe to Arist Bites:

Built and designed by Arist team members across the United States.


Copyright 2024, All Rights Reserved.