All it took was a simple shift: bringing learning into the flow of Slack so adoption and efficacy skyrocketed.
Challenge
Sales rep training
Industry
GTM Tech
Location
Germany
Core impact
Sales mastery
Top course
Product training
> 90% all questions answered
6x industry engagement average
The story
The client
As a comprehensive GTM platform, Dealfront’s team is no stranger to the challenges that sales teams face every day. Their global revenue team needed an efficient way to handle product launch training, knowledge reinforcement, and onboarding. With team members spread across different roles including Sales and Customer Success, they needed a flexible solution that could move as fast as they do.
The challenge
The Dealfront team wanted a way to:
Consistently and quickly launch information about new products
Reinforce existing knowledge constantly
Even more challenging, the team had no existing LMS, using a mix of Google Docs and content management systems. As with all sales teams, it was also incredibly difficult to get reps to engage when they’re so busy.
But, they noticed every rep spent all day on Slack.
The solution and implementation
Dealfront implemented Arist to deliver just-in-time courses all via Slack, focused on new hire onboarding, product release training, competitive handling and objection management. A few standout courses include:
Mastering Data Basics: Confident Customer Conversations
Master the SDR Playbook for Inbound
Mastering Dealfront’s SalesForce Integration
SalesForce Essentials: Understanding the CRM Environment
“Slack is one of our most used comms channels in the company. Not everyone has a phone. It was really easy for reps to use.” - Dealfront Admin Team
The team specifically loved how Arist:
Enables creates full courses with AI in just a few minutes
Integrates directly with Slack for seamless delivery
Can be used to rapidly pull or push new product info globally
The Impact
For employees
Reps loved learning via Slack: "A lot of people who never really enjoyed taking courses came back and said they learned specific things from this course" - Dealfront Team Member
Reps also remembered more info when it was pushed to them daily: Teams reported higher retention of product information due to the bite-sized format and comprehensive answer libraries
Even tougher-to-reach reps were engaging: Particularly strong adoption among team members who traditionally didn't engage with training content
For the L&D team
Dealfront saved a lot of time, especially when building courses: "I was impressed by how much time it saved me... the AI really sticks" - Matthieu, Training Lead
For the organization
Perhaps most impressive, Dealfront’s total course reply rate was a whopping 90%, meaning nearly every single question asked of every rep was answered. This is almost impossible with traditional learning methods and is 6x industry benchmarks for rep engagement.
Thanks to Arist, Dealfront was able to reach reps that typically don't engage in training,
Dealfront is planning to leverage Arist for a number of other trainings, including:
Implementing leaderboards for sales quizzes
Expanding use for product and revenue teams
Creating a new coaching and training library
Further leveraging AI capabilities for course creation
>90%
all course reply rate
6x
industry engagement benchmarks
100%
of reps reached via Slack
“
In today's world, it’s rare to find a partner such as Arist — one that offers an outstanding and effective product, but more importantly one who truly cares about their customers.
Brent Bernier
AVP of Talent, MAPFRE
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