Case study
How WHO created the first digital
vaccine
against misinformation
All it took was a simple shift: delivering vital anti-misinformation content directly on WhatsApp.
88% sustained impact 90 days later
33% decrease in misinformation sharing
Size
•
> 50,000
Industry
•
NGO
Location
•
Sub-Saharan Africa
Core impact
•
Reduced misinformation sharing
Hours saved
•
10,000+
![](https://framerusercontent.com/images/xHqN79H6HGyCW4hkbenxhzrjQo.jpg)
The story
The client
With thousands of global professionals and millions of impacted lives annually, the World Health Organization is one of the largest and most recognized NGOs on the planet, and has many challenges and opportunities that come with.
The challenge
As misinformation reached epidemic-stage levels, WHO needed a way to create real behavior change for hard-to-reach populations. Particularly in Sub-Saharan Africa, there were widespread misinformation epidemics. Even worse, it was tough to reach many of these populations due to limited phone and internet access.
The solution and implementation
Thankfully, the WHO found Arist just in time, and was able to deliver digital vaccines - or a series of actionable steps on evaluating misinformation - all entirely via WhatsApp. The WHO deployed to thousands of residents throughout Sub-Saharan Africa in just a few weeks and was even able to run a comprehensive study measuring just how impactful their work was.
![](https://framerusercontent.com/images/H5KtnSd0OjS8wN6PFiuitFfaQvQ.webp)
The impact
For residents
Residents in Sub-Saharan Africa with misinformation epidemics were far more well equipped and knowledgeable against misinformation used against them. Residents saw 93% completion rates for the courses and 88% of the impact persisted 3 months after.
For the WHO team
The WHO team, by deploying all entirely via WhatsApp, was able to reach tens of thousands they previously could not and saved over 10,000 hours in the process.
For the world
Most impressively, the team estimated a 33% decrease in misinformation sharing across tens of thousands of people, showing an immediate and lasting impact on making the world a far safer and more prepared place.
33%
decrease in misinformation sharing
88%
measured sustained impact after 3 months
93%
course completion rates
![](https://framerusercontent.com/images/c5j6nirFyJsDzvX99PU7Ok19MY.jpeg)
Brent Bernier
AVP, Talent, MAPFRE
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